Plastic-Free Cosmetic Packaging Market 2025 Driven by Clean Beauty and Ethical Consumerism

According to Towards Packaging consultants, the global plastic-free cosmetic packaging market is projected to reach by 2034, increasing from in 2024, during the forecast period 2025 to 2034.

Ottawa, Aug. 11, 2025 (GLOBE NEWSWIRE) -- The global plastic-free cosmetic packaging market size stood in 2025 and is projected to reach by 2034, according to a study published by Towards Packaging, a sister firm of Precedence Research.

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The market is witnessing significant growth driven by rising environmental awareness and increasing consumer preference for sustainable beauty products. Brands are adopting alternatives such as glass, metal, bamboo, paper, and biodegradable materials to reduce plastic waste. Regulatory pressures and global sustainability initiatives are further encouraging the shift away from single-use plastics. Innovations in refillable and reusable packaging formats are also reshaping product design and consumer habits. Additionally, clean beauty trends and demand for eco-conscious branding are influencing both established companies and startups to invest in plastic-free solutions, fostering a more circular and responsible packaging ecosystem in the cosmetics industry.

What Is the Concept of Plastic-Free Cosmetic Packaging?

Plastic-free cosmetic packaging refers to the use of alternative materials instead of conventional plastic to package beauty and personal care products. This type of packaging aims to reduce environmental impact by eliminating or significantly minimizing the use of plastic, which is a major contributor to global pollution and landfill waste. Instead of plastic, brands use materials like glass, aluminum, tin, bamboo, recycled paper, cardboard, or compostable bioplastics derived from natural sources such as cornstarch or sugarcane. These materials are often reusable, recyclable, or biodegradable, making them more sustainable options.

Plastic-free packaging also includes innovative designs such as refillable containers, solid bars (like shampoo or lotion bars), and minimal packaging approaches to further reduce waste. The shift toward plastic-free solutions is driven by growing consumer awareness, corporate sustainability goals, and regulations aimed at curbing plastic usage. It reflects a broader industry commitment to eco-conscious practices and reducing the carbon footprint of cosmetic products.

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What Are the Latest Trends in Plastic‑Free Cosmetic Packaging?

Biodegradable & Plant-Based Materials

Cosmetics are increasingly packaged using biodegradable alternatives like PLA (polylactic acid), mushroom-based materials, cornstarch, bamboo, and sugarcane. These options break down naturally and support eco-friendly branding. However, brands must choose low-impact biopolymers to minimize environmental footprints.

Post-Consumer Recycled (PCR) Plastics

PCR plastics are gaining popularity as they repurpose existing plastic, like bottles, into new packaging, reducing reliance on virgin materials without sacrificing safety or durability.

Recycled Glass & Aluminum Packaging

Aluminum is being embraced for its high recyclability and lightweight nature, while glass remains a premium option for sensitive formulas. Both materials are favored for their minimal environmental impact when recycled properly.

Minimalist & Eco-Conscious Design

Brands are simplifying packaging design using minimal components, embossing instead of labels, and adopting simple label printing with eco-friendly inks to reduce material use and improve recyclability.

Refillable & Circular Packaging Models

Refillable systems, take-back schemes, and closed-loop recycling are becoming central. These models encourage consumers to reuse packaging and help brands retain materials in circulation longer.

Smart & Digital Packaging Enhancements

Digitalization, like QR codes, NFC tags, AI-assisted design, and digital printing, is improving packaging personalization, consumer engagement, and manufacturing efficiency, while also reducing waste.

Regulatory and Consumer Pressure Driving Change

Increasing consumer demand for sustainability (e.g., ~73% influenced by packaging sustainability) and stricter regulations (e.g., EU Green Claims regulations) are pushing brands to adopt packaging strategies.

Emerging Innovations & Accessibility Focus

Some brands are pioneering innovative materials, such as cardboard-blend tubes combining wood pulp and minimal plastic, or smart, accessible design features (e.g., easy-open caps, better grip finishes) to cater to users with dexterity challenges.

What is the Potential Growth Rate of the Plastic-Free Cosmetic Packaging Market?

Rising Environmental Awareness

Consumers are increasingly concerned about plastic pollution and its impact on the planet. This awareness is pushing them to choose brands that offer eco-friendly, plastic-free packaging solutions.

Government Regulations & Bans

Many governments around the world have introduced strict regulations to curb single-use plastics, encouraging cosmetic companies to shift toward biodegradable and plastic-free packaging alternatives.

Demand for Sustainable Beauty Products

The clean beauty movement emphasizes natural ingredients and sustainable practices. Plastic-free packaging complements this trend and enhances brand appeal to eco-conscious consumers.

Influence of E-commerce & Social Media

Online platforms have increased consumer exposure to ethical and sustainable brands, creating a competitive push for mainstream cosmetic companies to adopt plastic-free packaging to remain relevant.

Limitations & Challenges in the Plastic-Free Cosmetic Packaging Market

Limited Availability of Raw Materials & Compatibility Issues with Certain Products

The key players operating in the market are facing issues due to the compatibility of certain materials with the products as well as the limited availability of raw materials, which is estimated to restrict the growth of the market over the forecast period. Sustainable materials suitable for cosmetic packaging, such as bioplastics or certain plant-based fibers, are not always available at scale or in all regions, limiting production capacity and supply chain efficiency.

Some plastic-free materials may not be compatible with certain cosmetic formulations, especially products with high acidity, essential oils, or preservatives, which can lead to leakage, contamination, or reduced shelf life. Compared to plastic, some eco-friendly packaging materials may be less durable, heavier, or more prone to damage, which can affect shelf appeal and increase risk during shipping and handling.

More Insights of Towards Packaging:

South Korea Cosmetic Packaging Market : The South Korea cosmetic packaging market is anticipated to grow from USD 2.59 billion in 2025 to USD 3.53 billion by 2034.
U.S. Cosmetic Packaging Market - The U.S cosmetic packaging market is forecast to grow from USD 2.1 billion in 2025 to USD 3.27 billion by 2034, driven by a CAGR of 5.05% from 2025 to 2034.
Anti-Counterfeit Cosmetic Packaging Market - Trends and Forecast The global anti-counterfeit cosmetic packaging market size was evaluated at US$ 37.06 billion in 2024.
Cosmetic Tubes Market - The cosmetic tubes market is projected to reach USD 4.68 billion by 2034, expanding from USD 3.14 billion in 2025, at an annual growth rate of 4.61%.
Cosmetic Packaging Machinery Market - The cosmetic packaging market is expected to grow from USD 5.22 billion in 2025 to USD 8.69 billion by 2034, with a CAGR of 5.83%.
Packaging Waste Management Market - The global packaging waste management market is expected to increase from USD 39.78 billion in 2025 to USD 54.21 billion by 2034.
Glass-to-Plastic Packaging Market - The glass-to-plastic packaging market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034.
Plant-Based Plastics Market - The plant-based plastics market size reached USD 1.9 billion in 2024, grew to USD 2.1 billion in 2025, and is projected to hit around USD 5.29 billion by 2034.
PHA Bioplastics Market - The PHA bioplastics market is booming, poised for a revenue surge into the hundreds of millions from 2025 to 2034, driving a revolution in sustainable transportation.
Plastic Caps Market - The plastic caps market is predicted to expand from USD 44.89 billion in 2025 to USD 67.66 billion by 2034, growing at a CAGR of 4.64%.

Regional Analysis:

Who is the leader in the Plastic-Free Cosmetic Packaging Market?

Europe dominates the market due to its strong regulatory framework, heightened consumer environmental awareness, and active governmental support for sustainable initiatives. The European Union’s stringent bans on single-use plastics and directives like the Packaging and Packaging Waste Regulation (PPWR) have compelled cosmetic companies to adopt eco-friendly alternatives. Moreover, European consumers show a high preference for sustainable beauty products, pushing brands to innovate with biodegradable, recyclable, and refillable packaging formats.

Countries such as Germany, France, and the Nordics lead the way with widespread adoption of plastic-free solutions, supported by robust recycling infrastructure and growing investments in green packaging technologies.

Germany Market Trends

Germany leads the European market due to its strong environmental policies, high recycling rates, and advanced waste management infrastructure. German consumers are highly eco-conscious, driving demand for sustainable cosmetics. The country also supports innovation in green packaging materials and invests heavily in circular economy initiatives.

France Market Trends

France is a key player, especially with its strict laws against single-use plastics and growing demand for clean beauty. French cosmetic giants like L’Oréal and Chanel have committed to plastic-free and refillable packaging, influencing the global market. The French government also promotes eco-labeling and product transparency.

U.K. Market Trends

The UK has implemented several regulations targeting plastic waste and is witnessing rapid growth in sustainable packaging start-ups. Consumer demand for ethical and zero-waste beauty products is strong, and retailers are increasingly supporting refill stations and plastic-free brands.

Italy Market Trends

Italy contributes to the market through its rich tradition in cosmetics manufacturing and increasing focus on sustainable luxury. Italian brands are embracing biodegradable and paper-based packaging, often combining aesthetics with environmental responsibility, appealing to both domestic and international consumers.

How is the Opportunistic Rise of the Asia Pacific in the Plastic-Free Cosmetic Packaging Market?

Asia-Pacific is experiencing the fastest growth in the plastic-free cosmetic packaging market due to rising environmental awareness, rapid urbanization, and increasing demand for sustainable beauty products among younger consumers. Countries like Japan, South Korea, and India are witnessing a shift toward eco-conscious lifestyles, with both global and local cosmetic brands adopting biodegradable and refillable packaging solutions. Government initiatives to reduce plastic waste, such as India’s ban on single-use plastics and Japan’s recycling regulations, are driving the adoption of sustainable alternatives.

Additionally, the booming e-commerce and beauty sectors in the region are fueling innovations in minimal and eco-friendly packaging formats.

India Market Trends

India is driving growth through rising environmental concerns and strong governmental action, such as the nationwide ban on single-use plastics. Increasing urbanization and a growing middle-class population are fueling demand for sustainable beauty products. Domestic brands and startups are embracing eco-friendly packaging like paper tubes and refillable glass jars, while consumers are becoming more aware of green alternatives through digital platforms.

China Market Trends

China is witnessing rapid growth due to strong government regulations around plastic waste, including the “plastic restriction orders.” Major domestic and international beauty brands are investing in biodegradable, compostable, and refillable packaging options to meet consumer demand. China's booming e-commerce and influencer-driven beauty culture further amplify the adoption of sustainable packaging trends.

Japan Market Trends

Japan’s long-standing culture of cleanliness and minimalism complements the shift toward plastic-free packaging. The government’s recycling policies and corporate sustainability commitments are accelerating innovations in recyclable and refillable containers. Leading Japanese cosmetic brands are launching environmentally conscious product lines, often using paper-based or glass packaging.

South Korea Market Trends

South Korea’s K-beauty industry is embracing plastic-free packaging as part of the clean beauty movement. Innovative materials like biodegradable pouches, refill stations, and plant-based containers are being widely adopted. The country’s strong beauty export market and consumer preference for trendy, eco-friendly products contribute to the market’s rapid expansion.

Australia Market Trends

Australia is increasingly shifting toward sustainable packaging due to growing environmental activism and regulatory pressure to reduce plastic pollution. Consumers are highly engaged with zero-waste and clean beauty brands, encouraging both local and global companies to offer plastic-free alternatives, including compostable packaging and reusable containers.

How Big is the Success of the North American plastic-free Cosmetic Packaging Market?

North America is growing at a notable rate in the plastic-free cosmetic packaging market due to increasing consumer demand for sustainable and ethical beauty products, especially among millennials and Gen Z. The U.S. and Canada are witnessing a shift toward zero-waste lifestyles, which is encouraging brands to adopt biodegradable, refillable, and recyclable packaging formats. Regulatory efforts, such as bans on single-use plastics in several U.S. states and Canadian provinces, are further driving the transition.

Additionally, the strong presence of eco-conscious beauty brands, growing investment in green packaging innovation, and the influence of e-commerce and social media campaigns are accelerating market growth across the region.

U.S. Market Trends

The U.S. is a key driver of growth due to increasing consumer awareness around sustainability and a rising preference for eco-conscious beauty products. Several states, including California, New York, and Washington, have implemented bans or restrictions on single-use plastics, pushing brands to adopt plastic-free packaging. Major cosmetic companies and startups alike are investing in refillable, recyclable, and biodegradable formats. The influence of clean beauty trends, celebrity-endorsed sustainable brands, and strong e-commerce presence further supports the market’s expansion.

Canada Market Trends

Canada is rapidly embracing plastic-free packaging in the cosmetics sector, driven by strong federal regulations like the nationwide ban on harmful single-use plastics. The Canadian government is actively promoting circular economy practices and waste reduction strategies. Consumers are increasingly demanding sustainable alternatives, prompting beauty brands to adopt environmentally responsible packaging. The growing popularity of natural and organic beauty products in Canada also aligns with the shift toward plastic-free solutions, creating favourable conditions for market growth.

How Crucial is the Role of Latin America in the Plastic-Free Cosmetic Packaging Market?

Latin America is growing at a considerable rate in the plastic-free cosmetic packaging market due to rising environmental consciousness, increasing urbanization, and growing demand for sustainable beauty products. Countries like Brazil, Mexico, and Chile are witnessing a shift toward eco-friendly lifestyles, especially among younger consumers. Government initiatives and policies aimed at reducing plastic waste are encouraging both local and international cosmetic brands to adopt biodegradable and recyclable packaging.

Additionally, the growth of the natural and organic cosmetics segment in the region is supporting the transition to plastic-free alternatives, as consumers seek products aligned with ethical and environmental values.

How does the Middle East and Africa lead the Plastic-Free Cosmetic Packaging Market?

The Middle East and Africa region presents a growing opportunity in the plastic-free cosmetic packaging market, driven by increasing awareness of environmental issues, a rising young population, and expanding urban centers. As consumers in countries like the UAE, Saudi Arabia, and South Africa become more environmentally conscious, demand for sustainable and ethically packaged beauty products is gaining traction. Governments are introducing waste reduction initiatives and sustainability goals, especially in the Gulf Cooperation Council (GCC) nations, encouraging brands to adopt greener packaging alternatives.

Although infrastructure and awareness levels vary across the region, the rapid growth of e-commerce and premium beauty segments is opening doors for plastic-free innovations.

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Segment Outlook

Material Type Insights

The Kraft paper segment dominates the plastic-free packaging market due to its eco-friendly, biodegradable, and recyclable nature, making it a preferred alternative to plastic. Its high strength, durability, and versatility make it suitable for various cosmetic packaging applications, including boxes, pouches, wraps, and bags. Kraft paper is also cost-effective and compatible with sustainable printing methods, allowing brands to maintain attractive and minimalistic packaging designs while reducing environmental impact.

Additionally, the increasing consumer demand for natural and organic aesthetics in product presentation aligns well with Kraft paper’s earthy appeal. Government regulations and corporate sustainability goals further support its widespread adoption across the industry.

The biodegradable and compostable materials segment is growing at the fastest rate in the plastic-free cosmetic packaging market due to their ability to break down naturally without harming the environment. Increasing consumer demand for zero-waste and planet-friendly products is pushing brands to adopt packaging made from cornstarch, sugarcane, mushroom mycelium, and other plant-based materials. These materials align with clean beauty values and offer an effective solution to plastic pollution.

Additionally, supportive government regulations, rising awareness about landfill impact, and improvements in composting infrastructure are accelerating adoption. Their versatility, lightweight properties, and aesthetic appeal make them suitable for various cosmetic products, driving rapid market growth.

Product Type Insights

The serum bottle segment is the dominant segment in the plastic-free cosmetic packaging market due to the high demand for serums in skincare routines and the premium nature of these products, which often require sustainable and elegant packaging. Glass is the most preferred material for serum bottles as it is non-reactive, recyclable, and aligns with clean beauty values.

Consumers seeking eco-friendly skincare solutions are drawn to plastic-free glass bottles, which preserve product integrity while minimizing environmental impact. Additionally, brands are increasingly offering refillable and minimalist glass serum bottles to meet sustainability goals and appeal to conscious consumers, reinforcing the segment's strong market position.

The deodorant sticks segment is the fastest-growing segment in the plastic-free cosmetic packaging market due to the rising consumer shift toward natural and sustainable personal care products. As awareness around plastic waste increases, many brands are replacing traditional plastic tubes with eco-friendly alternatives like paper-based push-up sticks, compostable cardboard, and refillable metal containers. These formats offer convenience, portability, and a reduced environmental footprint, making them popular among eco-conscious consumers.

Additionally, the growing popularity of zero-waste lifestyles and clean beauty trends has accelerated the demand for sustainable deodorant options. Innovations in functional, attractive, and durable plastic-free packaging are further propelling growth in this segment.

Cosmetic Type Insights

The moisturizer segment is the dominant segment in the plastic-free cosmetic packaging market due to the high global demand for skincare products that hydrate and protect the skin. Moisturizers are used daily by a wide range of consumers, driving consistent sales and packaging needs.

As sustainability becomes a priority, brands are increasingly offering moisturizers in eco-friendly formats such as glass jars, aluminum tins, and compostable containers. These materials help preserve product quality while aligning with consumer preferences for minimal waste.

Additionally, refillable systems and waterless formulations like solid moisturizers are gaining popularity, further reinforcing the dominance of this segment in plastic-free packaging.

The color cosmetics segment is the fastest-growing cosmetic type in the plastic-free cosmetic packaging market due to the rising consumer demand for sustainable beauty combined with self-expression through makeup.

Products like lipsticks, eyeshadows, and blushes are increasingly being packaged in eco-friendly alternatives such as cardboard tubes, metal tins, bamboo cases, and refillable compacts. Younger consumers, particularly Gen Z and millennials, are driving this trend as they seek brands that align with both environmental values and aesthetic appeal.

Additionally, the frequent repurchase cycle of color cosmetics amplifies the need for sustainable packaging, while innovations in design and material are making eco-conscious options more attractive and functional.

End-User Brand Type Insights

The organic or natural brand segment dominates the plastic-free cosmetic packaging market because sustainability is central to their brand identity and consumer appeal. These brands prioritize eco-conscious practices, making plastic-free packaging a natural extension of their values. Consumers who choose organic or natural cosmetics are typically more environmentally aware and expect sustainable packaging as part of the product experience.

As a result, these brands often lead the way in adopting biodegradable, recyclable, or refillable packaging formats. Additionally, clean beauty trends and increasing demand for transparency and ethical sourcing further reinforce the dominance of organic or natural brands in the plastic-free packaging space.

The indie brand segment is the fastest-growing segment in the plastic-free cosmetic packaging market due to its agility, innovation, and strong alignment with sustainability trends. Indie brands are often founded on eco-conscious values and are more flexible in adopting plastic-free solutions such as biodegradable containers, refillable systems, and minimalist packaging. They cater to a niche but rapidly expanding consumer base that values ethical sourcing, transparency, and environmental responsibility.

Through direct-to-consumer channels and strong social media presence, indie brands effectively communicate their commitment to sustainability. Their ability to experiment with new materials and packaging formats enables them to quickly adapt to changing consumer preferences, fueling rapid market growth.

Distribution Channel Insights

The e-commerce platform segment is the dominant distribution channel in the plastic-free cosmetic packaging market due to the rising preference for online shopping and the increasing availability of sustainable beauty brands online. Consumers seeking eco-friendly and niche products often turn to digital platforms for greater variety, transparency, and convenience. E-commerce also enables brands, especially indie and organic ones, to showcase their sustainability credentials, such as plastic-free packaging, through detailed product descriptions and visuals.

Additionally, online retailers are adopting eco-conscious shipping practices, such as plastic-free and minimal packaging, to align with consumer values. The digital marketplace allows brands to reach a broader, environmentally aware audience, driving segment dominance.

The direct-to-consumer (DTC) brand websites segment is the fastest-growing distribution channel segment in the plastic-free cosmetic packaging market due to their ability to build strong, values-driven connections with eco-conscious consumers. DTC platforms allow brands to showcase their sustainability efforts, including plastic-free packaging, in a transparent and detailed manner. These websites offer complete control over branding, packaging choices, and customer experience, enabling brands to implement zero-waste shipping and refill programs effectively.

Additionally, many indie and natural beauty brands prefer the DTC model to directly engage with their target audience, receive feedback, and foster loyalty. The rise of social media and influencer marketing further accelerates this growth channel.

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Recent Breakthroughs in the Global Plastic-Free Cosmetic Packaging Market:

In May 2025, LUXBPACK New York’s 2025 edition, hosted at the Javits Center, emerged as a major point for innovations in sustainable packaging as exhibitors reveal environmentally friendly solutions that respect the environment while combining luxury. The two new sustainable packaging options are All-aluminium cosmetic & accessories packaging and Sludge, made up of unique material, manufactured from over 70% pre-consumer recycled reservoir mud sourced in Taiwan.
In March 2025, FANCL, Japanese cosmetics companylaunched its newest skincare line, “toiro,” which comes in reusable packaging. The new Toiro line offers a refillable system in which customers buy a sturdy, shatterproof bottle and cap composed of Eastman Tritan copolyester. Following the initial purchase, clients merely swap out the inner refill cartridge when necessary to keep using the same bottle.

Access our exclusive, data-rich dashboard dedicated to the plastic-free cosmetic packaging market built specifically for decision-makers, strategists, and industry leaders. The dashboard features comprehensive statistical data, segment-wise market breakdowns, regional performance shares, detailed company profiles, annual updates, and much more. From market sizing to competitive intelligence, this powerful tool is your one-stop gateway to navigating the future of sustainable packaging.

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Plastic-Free Cosmetic Packaging Market Players

Quadpack
APC Packaging
Berry Global Inc.
WWP Beauty
Cosmogen
Luxe Packaging
Libo Cosmetics
HCT Group
Albéa Group
Packhelp
Pujolasos
Refillable Packaging Co.
Toly Group
Colpac Ltd.
Biopak
Ecologic Brands Inc.
James Cropper Plc
Green Packaging Asia
Montebello Packaging
Kaufman Container
Other Players

Plastic-Free Cosmetic Packaging Market Segments

By Material Type

Paper-Based
- Kraft Paper
- Corrugated Board
- Molded Fiber
Glass
- Amber Glass
- Frosted Glass
- Clear Glass
Metal
- Aluminum
- Tin
- Steel
Wood and Bamboo
- Bamboo
- FSC-Certified Wood
Biodegradable and Compostable Materials
- PLA (Polylactic Acid)
- Bagasse
- Mushroom Packaging

By Product Type

Bottles
- Serum Bottles
- Lotion Bottles
- Toner Bottles
Jars
- Cream Jars
- Balm Jars
Tubes
- Lip Balm Tubes
- Toothpaste Tubes
Sticks
- Deodorant Sticks
- Lipstick Tubes
Boxes and Cartons
- Folding Cartons
- Rigid Boxes
Others
- Droppers
- Dispensers (non-plastic)
- Refill Pods

By Cosmetic Type

Skin Care
- Moisturizers
- Serums
- Cleansers
Hair Care
- Shampoos
- Conditioners
- Hair Oils
Color Cosmetics
- Lipsticks
- Eye Shadows
- Foundations
Fragrances
Oral Care
Men’s Grooming
Baby Care

By End-User Brand Type

Luxury Brands
Mass Market Brands
Organic/Natural Cosmetic Brands
Private Labels
Indie Brands

By Distribution Channel

Offline
- Specialty Stores
- Departmental Stores
- Salons and Spas
Online
- E-commerce Platforms
- DTC (Direct-to-Consumer) Brand Websites

By Region

North America
- U.S.
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Sweden
- Denmark
- Norway
Asia Pacific
- China
- Japan
- India
- South Korea
- Thailand
Latin America
- Brazil
- Mexico
- Argentina
Middle East and Africa (MEA)
- South Africa
- UAE
- Saudi Arabia
- Kuwait

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About Us

Towards Packaging is a global consulting and market intelligence firm specializing in strategic research across key packaging segments including sustainable, flexible, smart, biodegradable, and recycled packaging. We empower businesses with actionable insights, trend analysis, and data-driven strategies. Our experienced consultants use advanced research methodologies to help companies of all sizes navigate market shifts, identify growth opportunities, and stay competitive in the global packaging industry.

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