Mobile marketing market to hit $118.5 billion by 2035

The mobile marketing market is projected to grow from $27.6 billion in 2025 to $118.5 billion by 2035 as AI, personalization and mobile-first advertising reshape how brands reach consumers. The forecast points to sustained demand for tools such as in-app ads, SMS, push notifications and mobile commerce promotions across retail, healthcare, finance and other sectors.

Why it matters: - Mobile marketing has become a core channel for customer acquisition and retention as consumers spend more time on smartphones, apps and social platforms. - The market’s projected rise to $118.5 billion by 2035 signals continued spending on personalized, data-driven advertising across industries. - Growth is tied to the shift toward mobile commerce, digital wallets, omnichannel campaigns and real-time engagement.

What happened: - Market Research Future forecast that the mobile marketing market will increase from $27.6 billion in 2025 to $32.4 billion in 2026. - The same forecast projects the market will reach $118.5 billion by 2035, implying a 15.5% compound annual growth rate. - The report was published July 30, 2026. - The market covers in-app advertising, SMS campaigns, push notifications, location-based marketing, mobile search advertising, video advertising and mobile commerce promotions. - The report identifies Google, Meta, Adobe, Salesforce, Oracle, Microsoft, Braze, Airship, CleverTap and AppsFlyer as leading participants. - A sample report and the full report overview are available online.

The details: - Retail, healthcare, finance, entertainment, travel and education are among the industries using mobile marketing tools. - The report says businesses are using artificial intelligence, machine learning and automation to build more personalized customer experiences. - Mobile commerce, social media use, video streaming and broader smartphone adoption are expanding advertising inventory. - 5G connectivity is expected to support richer formats such as high-quality video, augmented reality and interactive media. - The market is segmented by component, channel, deployment model, organization size, industry vertical and platform. - Component categories include software and services. - Marketing channels include SMS marketing, push notifications, mobile email marketing, in-app advertising, mobile search advertising, mobile display advertising and social media advertising. - Deployment options include cloud-based and on-premises models. - The report breaks the market down by small and medium-sized enterprises and large enterprises. - End users include retail and e-commerce, BFSI, healthcare, media and entertainment, travel and hospitality, education, telecommunications and government. - Platforms include Android, iOS and cross-platform.

Between the lines: - The forecast reflects a broader ad-tech shift toward automated targeting and behavioral analytics, where brands want better conversion rates and clearer return on investment. - Privacy rules, operating-system changes and third-party cookie restrictions are making audience targeting and measurement harder. - Ad fatigue, ad blockers, cybersecurity risks and click fraud are pressuring campaign performance. - The report also points to virtualization security as a growing need as marketing platforms move to cloud-native and virtualized infrastructure.

What's next: - AI-driven targeting, predictive analytics and customer data platforms are likely to remain central to competitive strategy. - Augmented reality, virtual reality, voice search, conversational commerce, chatbots, influencer marketing and live commerce are emerging as new engagement channels. - Asia-Pacific is expected to be the fastest-growing region because of rising smartphone penetration, expanding digital economies and faster mobile internet adoption. - The report highlights country-specific market pages for regions including the U.S., China, India, Japan, Germany, France, Brazil, Canada, Mexico, Argentina, the GCC and South America. - More information is available through the report links above.